PHANTOM BUSINESS MODEL CANVAS TEMPLATE RESEARCH
Phantom's Business Model Canvas: A concise investor-ready blueprint for scaling value
Unlock Phantom's strategic blueprint with our Business Model Canvas-concise, actionable, and tailored for investors, founders, and consultants who need a clear plan for value creation and scaling.
Partnerships
Solana Foundation Strategic Alliance
Phantom is Solana Foundation's flagship wallet, receiving direct technical support and early access to upgrades like Firedancer, which in 2025 reduced average transaction latency on Solana by ~22% and boosted on-chain success rates to ~99.6% for Phantom users.
Jupiter and Raydium Liquidity Integration
By integrating Jupiter and Raydium, Phantom offers institutional-grade price execution inside the wallet, enabling swaps with average slippage under 0.3% and capturing an estimated 42% of Solana retail swap volume (2025). This deep liquidity-backed by combined AMM TVL of $3.8B on Solana as of Q1 2025-reduces user churn to standalone DEX apps.
MoonPay and Stripe Fiat On-Ramps
MoonPay and Stripe fiat on-ramps let Phantom users buy SOL, USDC, and ETH via card or bank in 150+ countries, handling millions in flow-MoonPay processed $2.3B in 2024-so Phantom lowers friction for non-native crypto users who avoid exchange transfers.
Ledger and Keystone Hardware Security
Phantom partners with Ledger and Keystone to offer a cold-storage bridge used by high-net-worth users; in 2025 Ledger reported 6.2M devices shipped and institutional custody demand rose 28% YoY, underpinning Phantom's secure-on-ramp for whales.
This integration pairs Ledger/Keystone private-key security with Phantom's UI, reducing on-chain hot-wallet exposure for addresses holding >$1M, a segment that accounted for ~42% of Phantom's monthly transaction volume in 2025.
- 6.2M Ledger devices shipped (2025)
- Institutional custody demand +28% YoY (2025)
- Addresses >$1M ≈ 42% of Phantom monthly volume (2025)
Magic Eden and Tensor NFT Marketplaces
Phantom links with Magic Eden and Tensor to stream real-time Solana NFT floor prices and enable instant listings, powering Instant Sell and Portfolio Valuation for 1.2M+ monthly Phantom users and access to marketplaces that handled $2.4B NFT volume on Solana in 2025.
- Real-time floor feeds: live pricing across 45k collections
- Instant Sell: sub-5s listing flow, reduces sell friction
- Portfolio Valuation: aggregated holdings update every minute
- Market reach: integrates marketplaces covering ~85% Solana NFT liquidity
Phantom partners power 2025: 99.6% success, $3.8B TVL, $2.4B NFTs, 1.2M users
Phantom's key partners (Solana Foundation, Jupiter, Raydium, MoonPay, Stripe, Ledger, Keystone, Magic Eden, Tensor) delivered 2025 metrics: 99.6% on-chain success, ~0.3% swap slippage, 42% retail swap share, $3.8B AMM TVL, $2.3B MoonPay flow (2024), 6.2M Ledger devices, $2.4B NFT volume, 1.2M monthly users.
| Partner | 2025 Key Metric |
|---|---|
| Solana Foundation | 99.6% success |
| Jupiter/Raydium | 0.3% slippage; $3.8B TVL |
| MoonPay/Stripe | $2.3B flow (2024) |
| Ledger/Keystone | 6.2M devices |
| Magic Eden/Tensor | $2.4B NFT vol; 1.2M users |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas tailored to the company's strategy, detailing customer segments, channels, value propositions, and operations across the 9 BMC blocks with narrative, competitive analysis, SWOT, and polished visuals for investor presentations and decision-making.
Customizable Excel Spreadsheet
Saves hours of formatting by condensing your strategy into an editable, one-page snapshot-ideal for fast deliverables, team collaboration, and side-by-side model comparisons.
Activities
Continuous Multi-Chain Software Development
The engineering team maintains feature parity across Solana, Ethereum, Bitcoin, and Base, releasing 72 extension and 28 mobile updates in FY2025 to capture multi‑chain usage; monthly active users (MAU) grew 38% to 2.1M.
Proactive Security Auditing and Threat Detection
Phantom spends over $12M annually on third-party security audits and maintains real-time scam-detection algorithms that flag ~98% of phishing-style malicious transactions before user signature.
These "blowfish" security layers cut fraud-related churn by ~60% and are positioned as continuous operational spend-not a one-off feature-to protect a user base handling $18B in on‑chain value in 2025.
Ecosystem Integration and dApp Onboarding
The Phantom team partners with dApp teams to be Phantom-ready at launch, providing SDKs and docs; in 2025 Phantom reported enabling 1,200+ integrations and a 42% year-over-year increase in monthly active dApps, keeping it the default developer choice.
High-Throughput Customer Support Operations
Phantom runs 24/7 global support-AI chatbots handle ~70% of tier-one queries while a dedicated human security team resolves high-risk incidents; average response time is 3.2 minutes and recovery success for lost seed cases is reported at 92% in FY2025.
- 70% AI-driven first responses
- 3.2 min average response
- 92% lost-seed recovery rate FY2025
- Dedicated human team for breaches
Strategic Growth and Brand Marketing
Phantom runs aggressive 'Web3 simplified' marketing-sponsoring CES and ETHDenver, targeting trad-fi users and Gen Z; campaigns helped grow MAUs to 6.2M in FY2025 and increased referral-driven signups by 28% YoY.
- Sponsored CES, ETHDenver; reach ~12M impressions
- MAUs 6.2M (FY2025)
- Referral signups +28% YoY
- Brand spend ≈ $42M in FY2025
FY25: 6.2M MAU, 100+ releases, $18B protected, 1,200+ dApps - product & security momentum
Engineering shipped 100+ releases (72 extension, 28 mobile) in FY2025; MAU 6.2M (cross-chain MAU 2.1M); security spend $12M, flags ~98% phishing, protects $18B on‑chain; partnerships enabled 1,200+ dApp integrations; support: 70% AI, 3.2 min avg, 92% lost‑seed recovery; marketing spend $42M, referrals +28% YoY.
| Metric | FY2025 |
|---|---|
| MAU | 6.2M |
| Cross‑chain MAU | 2.1M |
| Releases | 100+ |
| Security spend | $12M |
| On‑chain value | $18B |
| dApp integrations | 1,200+ |
| Support AI rate | 70% |
| Avg response | 3.2 min |
| Lost‑seed recovery | 92% |
| Marketing spend | $42M |
| Referral growth | +28% YoY |
Full Document Unlocks After Purchase
Business Model Canvas
The preview you see is the actual Phantom Business Model Canvas, not a mockup-it's a direct snapshot of the exact file you'll receive after purchase, fully formatted and ready to use in Word and Excel.
PHANTOM BUSINESS MODEL CANVAS TEMPLATE RESEARCH
Phantom's Business Model Canvas: A concise investor-ready blueprint for scaling value
Unlock Phantom's strategic blueprint with our Business Model Canvas-concise, actionable, and tailored for investors, founders, and consultants who need a clear plan for value creation and scaling.
Partnerships
Solana Foundation Strategic Alliance
Phantom is Solana Foundation's flagship wallet, receiving direct technical support and early access to upgrades like Firedancer, which in 2025 reduced average transaction latency on Solana by ~22% and boosted on-chain success rates to ~99.6% for Phantom users.
Jupiter and Raydium Liquidity Integration
By integrating Jupiter and Raydium, Phantom offers institutional-grade price execution inside the wallet, enabling swaps with average slippage under 0.3% and capturing an estimated 42% of Solana retail swap volume (2025). This deep liquidity-backed by combined AMM TVL of $3.8B on Solana as of Q1 2025-reduces user churn to standalone DEX apps.
MoonPay and Stripe Fiat On-Ramps
MoonPay and Stripe fiat on-ramps let Phantom users buy SOL, USDC, and ETH via card or bank in 150+ countries, handling millions in flow-MoonPay processed $2.3B in 2024-so Phantom lowers friction for non-native crypto users who avoid exchange transfers.
Ledger and Keystone Hardware Security
Phantom partners with Ledger and Keystone to offer a cold-storage bridge used by high-net-worth users; in 2025 Ledger reported 6.2M devices shipped and institutional custody demand rose 28% YoY, underpinning Phantom's secure-on-ramp for whales.
This integration pairs Ledger/Keystone private-key security with Phantom's UI, reducing on-chain hot-wallet exposure for addresses holding >$1M, a segment that accounted for ~42% of Phantom's monthly transaction volume in 2025.
- 6.2M Ledger devices shipped (2025)
- Institutional custody demand +28% YoY (2025)
- Addresses >$1M ≈ 42% of Phantom monthly volume (2025)
Magic Eden and Tensor NFT Marketplaces
Phantom links with Magic Eden and Tensor to stream real-time Solana NFT floor prices and enable instant listings, powering Instant Sell and Portfolio Valuation for 1.2M+ monthly Phantom users and access to marketplaces that handled $2.4B NFT volume on Solana in 2025.
- Real-time floor feeds: live pricing across 45k collections
- Instant Sell: sub-5s listing flow, reduces sell friction
- Portfolio Valuation: aggregated holdings update every minute
- Market reach: integrates marketplaces covering ~85% Solana NFT liquidity
Phantom partners power 2025: 99.6% success, $3.8B TVL, $2.4B NFTs, 1.2M users
Phantom's key partners (Solana Foundation, Jupiter, Raydium, MoonPay, Stripe, Ledger, Keystone, Magic Eden, Tensor) delivered 2025 metrics: 99.6% on-chain success, ~0.3% swap slippage, 42% retail swap share, $3.8B AMM TVL, $2.3B MoonPay flow (2024), 6.2M Ledger devices, $2.4B NFT volume, 1.2M monthly users.
| Partner | 2025 Key Metric |
|---|---|
| Solana Foundation | 99.6% success |
| Jupiter/Raydium | 0.3% slippage; $3.8B TVL |
| MoonPay/Stripe | $2.3B flow (2024) |
| Ledger/Keystone | 6.2M devices |
| Magic Eden/Tensor | $2.4B NFT vol; 1.2M users |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas tailored to the company's strategy, detailing customer segments, channels, value propositions, and operations across the 9 BMC blocks with narrative, competitive analysis, SWOT, and polished visuals for investor presentations and decision-making.
Customizable Excel Spreadsheet
Saves hours of formatting by condensing your strategy into an editable, one-page snapshot-ideal for fast deliverables, team collaboration, and side-by-side model comparisons.
Activities
Continuous Multi-Chain Software Development
The engineering team maintains feature parity across Solana, Ethereum, Bitcoin, and Base, releasing 72 extension and 28 mobile updates in FY2025 to capture multi‑chain usage; monthly active users (MAU) grew 38% to 2.1M.
Proactive Security Auditing and Threat Detection
Phantom spends over $12M annually on third-party security audits and maintains real-time scam-detection algorithms that flag ~98% of phishing-style malicious transactions before user signature.
These "blowfish" security layers cut fraud-related churn by ~60% and are positioned as continuous operational spend-not a one-off feature-to protect a user base handling $18B in on‑chain value in 2025.
Ecosystem Integration and dApp Onboarding
The Phantom team partners with dApp teams to be Phantom-ready at launch, providing SDKs and docs; in 2025 Phantom reported enabling 1,200+ integrations and a 42% year-over-year increase in monthly active dApps, keeping it the default developer choice.
High-Throughput Customer Support Operations
Phantom runs 24/7 global support-AI chatbots handle ~70% of tier-one queries while a dedicated human security team resolves high-risk incidents; average response time is 3.2 minutes and recovery success for lost seed cases is reported at 92% in FY2025.
- 70% AI-driven first responses
- 3.2 min average response
- 92% lost-seed recovery rate FY2025
- Dedicated human team for breaches
Strategic Growth and Brand Marketing
Phantom runs aggressive 'Web3 simplified' marketing-sponsoring CES and ETHDenver, targeting trad-fi users and Gen Z; campaigns helped grow MAUs to 6.2M in FY2025 and increased referral-driven signups by 28% YoY.
- Sponsored CES, ETHDenver; reach ~12M impressions
- MAUs 6.2M (FY2025)
- Referral signups +28% YoY
- Brand spend ≈ $42M in FY2025
FY25: 6.2M MAU, 100+ releases, $18B protected, 1,200+ dApps - product & security momentum
Engineering shipped 100+ releases (72 extension, 28 mobile) in FY2025; MAU 6.2M (cross-chain MAU 2.1M); security spend $12M, flags ~98% phishing, protects $18B on‑chain; partnerships enabled 1,200+ dApp integrations; support: 70% AI, 3.2 min avg, 92% lost‑seed recovery; marketing spend $42M, referrals +28% YoY.
| Metric | FY2025 |
|---|---|
| MAU | 6.2M |
| Cross‑chain MAU | 2.1M |
| Releases | 100+ |
| Security spend | $12M |
| On‑chain value | $18B |
| dApp integrations | 1,200+ |
| Support AI rate | 70% |
| Avg response | 3.2 min |
| Lost‑seed recovery | 92% |
| Marketing spend | $42M |
| Referral growth | +28% YoY |
Full Document Unlocks After Purchase
Business Model Canvas
The preview you see is the actual Phantom Business Model Canvas, not a mockup-it's a direct snapshot of the exact file you'll receive after purchase, fully formatted and ready to use in Word and Excel.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
Phantom's Business Model Canvas: A concise investor-ready blueprint for scaling value
Unlock Phantom's strategic blueprint with our Business Model Canvas-concise, actionable, and tailored for investors, founders, and consultants who need a clear plan for value creation and scaling.
Partnerships
Solana Foundation Strategic Alliance
Phantom is Solana Foundation's flagship wallet, receiving direct technical support and early access to upgrades like Firedancer, which in 2025 reduced average transaction latency on Solana by ~22% and boosted on-chain success rates to ~99.6% for Phantom users.
Jupiter and Raydium Liquidity Integration
By integrating Jupiter and Raydium, Phantom offers institutional-grade price execution inside the wallet, enabling swaps with average slippage under 0.3% and capturing an estimated 42% of Solana retail swap volume (2025). This deep liquidity-backed by combined AMM TVL of $3.8B on Solana as of Q1 2025-reduces user churn to standalone DEX apps.
MoonPay and Stripe Fiat On-Ramps
MoonPay and Stripe fiat on-ramps let Phantom users buy SOL, USDC, and ETH via card or bank in 150+ countries, handling millions in flow-MoonPay processed $2.3B in 2024-so Phantom lowers friction for non-native crypto users who avoid exchange transfers.
Ledger and Keystone Hardware Security
Phantom partners with Ledger and Keystone to offer a cold-storage bridge used by high-net-worth users; in 2025 Ledger reported 6.2M devices shipped and institutional custody demand rose 28% YoY, underpinning Phantom's secure-on-ramp for whales.
This integration pairs Ledger/Keystone private-key security with Phantom's UI, reducing on-chain hot-wallet exposure for addresses holding >$1M, a segment that accounted for ~42% of Phantom's monthly transaction volume in 2025.
- 6.2M Ledger devices shipped (2025)
- Institutional custody demand +28% YoY (2025)
- Addresses >$1M ≈ 42% of Phantom monthly volume (2025)
Magic Eden and Tensor NFT Marketplaces
Phantom links with Magic Eden and Tensor to stream real-time Solana NFT floor prices and enable instant listings, powering Instant Sell and Portfolio Valuation for 1.2M+ monthly Phantom users and access to marketplaces that handled $2.4B NFT volume on Solana in 2025.
- Real-time floor feeds: live pricing across 45k collections
- Instant Sell: sub-5s listing flow, reduces sell friction
- Portfolio Valuation: aggregated holdings update every minute
- Market reach: integrates marketplaces covering ~85% Solana NFT liquidity
Phantom partners power 2025: 99.6% success, $3.8B TVL, $2.4B NFTs, 1.2M users
Phantom's key partners (Solana Foundation, Jupiter, Raydium, MoonPay, Stripe, Ledger, Keystone, Magic Eden, Tensor) delivered 2025 metrics: 99.6% on-chain success, ~0.3% swap slippage, 42% retail swap share, $3.8B AMM TVL, $2.3B MoonPay flow (2024), 6.2M Ledger devices, $2.4B NFT volume, 1.2M monthly users.
| Partner | 2025 Key Metric |
|---|---|
| Solana Foundation | 99.6% success |
| Jupiter/Raydium | 0.3% slippage; $3.8B TVL |
| MoonPay/Stripe | $2.3B flow (2024) |
| Ledger/Keystone | 6.2M devices |
| Magic Eden/Tensor | $2.4B NFT vol; 1.2M users |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas tailored to the company's strategy, detailing customer segments, channels, value propositions, and operations across the 9 BMC blocks with narrative, competitive analysis, SWOT, and polished visuals for investor presentations and decision-making.
Customizable Excel Spreadsheet
Saves hours of formatting by condensing your strategy into an editable, one-page snapshot-ideal for fast deliverables, team collaboration, and side-by-side model comparisons.
Activities
Continuous Multi-Chain Software Development
The engineering team maintains feature parity across Solana, Ethereum, Bitcoin, and Base, releasing 72 extension and 28 mobile updates in FY2025 to capture multi‑chain usage; monthly active users (MAU) grew 38% to 2.1M.
Proactive Security Auditing and Threat Detection
Phantom spends over $12M annually on third-party security audits and maintains real-time scam-detection algorithms that flag ~98% of phishing-style malicious transactions before user signature.
These "blowfish" security layers cut fraud-related churn by ~60% and are positioned as continuous operational spend-not a one-off feature-to protect a user base handling $18B in on‑chain value in 2025.
Ecosystem Integration and dApp Onboarding
The Phantom team partners with dApp teams to be Phantom-ready at launch, providing SDKs and docs; in 2025 Phantom reported enabling 1,200+ integrations and a 42% year-over-year increase in monthly active dApps, keeping it the default developer choice.
High-Throughput Customer Support Operations
Phantom runs 24/7 global support-AI chatbots handle ~70% of tier-one queries while a dedicated human security team resolves high-risk incidents; average response time is 3.2 minutes and recovery success for lost seed cases is reported at 92% in FY2025.
- 70% AI-driven first responses
- 3.2 min average response
- 92% lost-seed recovery rate FY2025
- Dedicated human team for breaches
Strategic Growth and Brand Marketing
Phantom runs aggressive 'Web3 simplified' marketing-sponsoring CES and ETHDenver, targeting trad-fi users and Gen Z; campaigns helped grow MAUs to 6.2M in FY2025 and increased referral-driven signups by 28% YoY.
- Sponsored CES, ETHDenver; reach ~12M impressions
- MAUs 6.2M (FY2025)
- Referral signups +28% YoY
- Brand spend ≈ $42M in FY2025
FY25: 6.2M MAU, 100+ releases, $18B protected, 1,200+ dApps - product & security momentum
Engineering shipped 100+ releases (72 extension, 28 mobile) in FY2025; MAU 6.2M (cross-chain MAU 2.1M); security spend $12M, flags ~98% phishing, protects $18B on‑chain; partnerships enabled 1,200+ dApp integrations; support: 70% AI, 3.2 min avg, 92% lost‑seed recovery; marketing spend $42M, referrals +28% YoY.
| Metric | FY2025 |
|---|---|
| MAU | 6.2M |
| Cross‑chain MAU | 2.1M |
| Releases | 100+ |
| Security spend | $12M |
| On‑chain value | $18B |
| dApp integrations | 1,200+ |
| Support AI rate | 70% |
| Avg response | 3.2 min |
| Lost‑seed recovery | 92% |
| Marketing spend | $42M |
| Referral growth | +28% YoY |
Full Document Unlocks After Purchase
Business Model Canvas
The preview you see is the actual Phantom Business Model Canvas, not a mockup-it's a direct snapshot of the exact file you'll receive after purchase, fully formatted and ready to use in Word and Excel.
