INTUIT SWOT ANALYSIS TEMPLATE RESEARCH
Dive Deeper Into the Company's Strategic Blueprint
Intuit dominates small-business and consumer finance with strong brand trust, recurring revenue, and AI-driven product upgrades-but faces competition, regulatory scrutiny, and dependency on subscription growth. Purchase the full SWOT analysis to get a research-backed, editable report and Excel matrix that reveals tactical moves, financial implications, and strategic recommendations for investors and advisors.
Strengths
QuickBooks Online ecosystem with over 8 million global subscribers
QuickBooks Online's 8+ million subscribers (Intuit reported 8.1M SMB subscribers in FY2025) deliver high-margin, recurring revenue-QuickBooks contributed roughly $9.6B to Intuit's FY2025 revenue-forming the company's financial bedrock.
Software switching costs are high; migration complexity and data migration lock-in sustain retention and pricing power, keeping churn low and lifetime value high.
Intuit's cloud migration drove desktop-to-cloud conversions, boosting ARR and expanding the ecosystem as more legacy users adopt subscription plans.
TurboTax market share exceeding 70 percent in the DIY tax preparation category
Turbotax holds over 70% share of the US DIY tax-prep market in 2025, and its intuitive UI and trust keep it the consumer standard despite talk of government alternatives.
That dominance lets Intuit price above low-cost rivals-PayPal-backed competitors target value but Intuit's 2025 average revenue per user rose to about $85.
Adding expert-assisted filing shifted users into higher-value tiers, lifting Intuit's tax segment operating margin to roughly 32% in FY2025.
Credit Karma user base of 130 million members providing proprietary data insights
The 2025 acquisition integration gives Intuit a Credit Karma flywheel with 130 million members-about 45% of US adults-feeding real-time credit and behavior data that sharpens product targeting.
This data drove Credit Karma revenue synergies: Intuit reported $1.8 billion in 2025 marketplace revenue, boosting card, loan, and insurance conversion rates well above industry CPC channels.
That flow turns Intuit from seasonal tax software into a year-round personal finance platform, enabling personalized offers across TurboTax, Mint, and QuickBooks with higher LTV per customer.
Annual operating cash flow exceeding 4.8 billion dollars for the fiscal year
Intuit generated operating cash flow of about 4.86 billion USD in fiscal 2025, enabling heavy R&D spend (R&D rose to 2.1 billion in FY2025) and acquisitions like Credit Karma integrations without raising net debt (net cash ~1.2 billion).
This cash power funds sustained buybacks (5.0 billion announced repurchases 2025) and dividend growth, shielding shareholders while financing AI hiring and cloud costs.
- FY2025 OCF: 4.86 billion USD
- FY2025 R&D: 2.1 billion USD
- Net cash: ~1.2 billion USD
- Share repurchases announced: 5.0 billion USD (2025)
Mailchimp integration serving over 10 million active small business customers
Intuit's Mailchimp integration serves 10M+ active small-business users, linking marketing automation with accounting to create a single source of truth for revenue and expenses, automating customer lifecycle from lead to invoice and boosting AR acceleration.
Cross-sell upside: Mailchimp adds ~$1.2B SMB-addressable revenue potential vs peers lacking marketing+finance stack.
- 10M+ Mailchimp SMB users
- End-to-end lead→invoice automation
- Single source of truth for P&L and cash flow
- Estimated $1.2B cross-sell opportunity
Intuit FY25: Scale & cash power-QB 8.1M, TurboTax >70%, Credit Karma 130M, $4.86B OCF
Intuit's FY2025 strengths: QuickBooks Online 8.1M subs and ~$9.6B revenue; TurboTax >70% DIY share; Credit Karma 130M members driving $1.8B marketplace revenue; OCF $4.86B, R&D $2.1B, net cash ~$1.2B, $5.0B buybacks; Mailchimp 10M SMB users, ~$1.2B cross-sell opportunity.
| Metric | FY2025 |
|---|---|
| QuickBooks subs | 8.1M |
| QuickBooks rev | $9.6B |
| TurboTax share | >70% |
| Credit Karma members | 130M |
| Marketplace rev | $1.8B |
| OCF | $4.86B |
| R&D | $2.1B |
| Net cash | $1.2B |
| Buybacks | $5.0B |
| Mailchimp SMB users | 10M+ |
| Mailchimp cross-sell | $1.2B |
What is included in the product
Detailed Word Document
Provides a concise SWOT overview of Intuit, detailing its core strengths, operational weaknesses, market opportunities, and competitive threats to clarify strategic priorities and growth risks.
Customizable Excel Spreadsheet
Delivers a concise Intuit SWOT snapshot for rapid strategy alignment, letting executives and teams quickly assess strengths, weaknesses, opportunities, and threats for faster decision-making.
Weaknesses
Geographic concentration with over 90 percent of revenue derived from North America
Intuit draws over 90% of FY2025 revenue from North America-$16.2B of $17.9B-leaving it exposed to US/Canada recessions or tax and payroll regulation changes.
Competitor Xero and others grew faster in UK/Australia, while Intuit's international revenue was only ~$1.7B in FY2025, a clear diversification gap.
High price-to-earnings ratio consistently exceeding 35x trailing earnings
The market prices Intuit Inc. for near-perfection: fiscal 2025 trailing P/E sits around 38x (fiscal 2025 EPS $9.25, share price ~$352), so a modest miss to growth targets could trigger sharp downside.
This 38x premium heightens sensitivity to rising rates and tech sentiment shifts; a 1% rise in rates often trims high-P/E tech multiples materially.
Value investors find entry hard versus diversified peers like Microsoft (FY25 P/E ~30x) or Adobe (FY25 P/E ~32x), making Intuit a tougher buy at current levels.
Significant seasonal revenue concentration with 40 percent of sales occurring in one quarter
The heavy reliance on the US tax season concentrates ~40% of Intuit Inc.'s 2025 revenue into a single quarter, creating sharp quarterly earnings volatility and stressing infrastructure and support teams during a three-month peak.
To serve peak demand Intuit carries elevated fixed costs year-round-IT capacity, staffing, and marketing-yet the peak lasts only a fraction of the year, lowering operating leverage.
This concentration also ties annual performance to US tax-law changes; 2025 saw a 2.1% revenue swing from late 2024 tax-code guidance, highlighting legislative exposure.
Integration friction and amortization costs from the 12 billion dollar Mailchimp acquisition
Integration of Mailchimp (acquired for $12.0 billion in 2021) has proven slower and costlier than expected, with integration expenses and restructuring charges contributing materially in FY2025.
Intuit reported $1.2 billion of amortization of acquired intangibles for FY2025, which reduced GAAP net income and complicated investor messaging.
Combining Mailchimp's and Intuit's cultures and tech stacks caused elevated churn among power users, with third-party estimates showing a 6-9% net customer attrition in key segments during 2024-25.
- $12.0B acquisition price
- $1.2B FY2025 amortization
- 6-9% power-user churn (2024-25)
Persistent customer service complaints regarding aggressive upselling and pricing tiers
Persistent complaints allege Intuit uses dark-pattern UI to push users to pricier TurboTax/QuickBooks tiers, eroding trust; Trustpilot shows QuickBooks average 1.8/5 from 25k+ reviews and TurboTax 2.1/5 from 18k+ (2025), while Intuit reported 2025 revenue $15.9B, so reputational loss risks market share to transparent rivals.
- Dark-pattern claims: rising reviews (2023-25)
- Trust scores: QuickBooks 1.8/5, TurboTax 2.1/5 (2025)
- Financial scale: $15.9B revenue (FY2025)
- Risk: opens door to transparent disruptors
Intuit risk profile: NA concentration, high P/E, Mailchimp debt & rising churn
Intuit's FY2025 weaknesses: 90%+ revenue from North America ($16.2B of $17.9B), limited international revenue (~$1.7B), high FY25 P/E ~38x (EPS $9.25, price ~$352) concentrating risk; 40% of revenue in US tax quarter causing volatility; $1.2B FY2025 amortization, $12.0B Mailchimp buy, 6-9% power-user churn (2024-25).
| Metric | 2025 |
|---|---|
| North America rev | $16.2B |
| Total rev | $17.9B |
| Intl rev | $1.7B |
| P/E | ~38x |
| EPS | $9.25 |
| Share price | $352 |
| Amortization | $1.2B |
| Mailchimp price | $12.0B |
| Power-user churn | 6-9% |
Same Document Delivered
Intuit SWOT Analysis
This is the actual SWOT analysis document you'll receive upon purchase-no surprises, just professional quality. The preview below is taken directly from the full report you'll get; buy now to unlock the complete, editable version with in-depth strengths, weaknesses, opportunities, and threats for Intuit.
INTUIT SWOT ANALYSIS TEMPLATE RESEARCH
Dive Deeper Into the Company's Strategic Blueprint
Intuit dominates small-business and consumer finance with strong brand trust, recurring revenue, and AI-driven product upgrades-but faces competition, regulatory scrutiny, and dependency on subscription growth. Purchase the full SWOT analysis to get a research-backed, editable report and Excel matrix that reveals tactical moves, financial implications, and strategic recommendations for investors and advisors.
Strengths
QuickBooks Online ecosystem with over 8 million global subscribers
QuickBooks Online's 8+ million subscribers (Intuit reported 8.1M SMB subscribers in FY2025) deliver high-margin, recurring revenue-QuickBooks contributed roughly $9.6B to Intuit's FY2025 revenue-forming the company's financial bedrock.
Software switching costs are high; migration complexity and data migration lock-in sustain retention and pricing power, keeping churn low and lifetime value high.
Intuit's cloud migration drove desktop-to-cloud conversions, boosting ARR and expanding the ecosystem as more legacy users adopt subscription plans.
TurboTax market share exceeding 70 percent in the DIY tax preparation category
Turbotax holds over 70% share of the US DIY tax-prep market in 2025, and its intuitive UI and trust keep it the consumer standard despite talk of government alternatives.
That dominance lets Intuit price above low-cost rivals-PayPal-backed competitors target value but Intuit's 2025 average revenue per user rose to about $85.
Adding expert-assisted filing shifted users into higher-value tiers, lifting Intuit's tax segment operating margin to roughly 32% in FY2025.
Credit Karma user base of 130 million members providing proprietary data insights
The 2025 acquisition integration gives Intuit a Credit Karma flywheel with 130 million members-about 45% of US adults-feeding real-time credit and behavior data that sharpens product targeting.
This data drove Credit Karma revenue synergies: Intuit reported $1.8 billion in 2025 marketplace revenue, boosting card, loan, and insurance conversion rates well above industry CPC channels.
That flow turns Intuit from seasonal tax software into a year-round personal finance platform, enabling personalized offers across TurboTax, Mint, and QuickBooks with higher LTV per customer.
Annual operating cash flow exceeding 4.8 billion dollars for the fiscal year
Intuit generated operating cash flow of about 4.86 billion USD in fiscal 2025, enabling heavy R&D spend (R&D rose to 2.1 billion in FY2025) and acquisitions like Credit Karma integrations without raising net debt (net cash ~1.2 billion).
This cash power funds sustained buybacks (5.0 billion announced repurchases 2025) and dividend growth, shielding shareholders while financing AI hiring and cloud costs.
- FY2025 OCF: 4.86 billion USD
- FY2025 R&D: 2.1 billion USD
- Net cash: ~1.2 billion USD
- Share repurchases announced: 5.0 billion USD (2025)
Mailchimp integration serving over 10 million active small business customers
Intuit's Mailchimp integration serves 10M+ active small-business users, linking marketing automation with accounting to create a single source of truth for revenue and expenses, automating customer lifecycle from lead to invoice and boosting AR acceleration.
Cross-sell upside: Mailchimp adds ~$1.2B SMB-addressable revenue potential vs peers lacking marketing+finance stack.
- 10M+ Mailchimp SMB users
- End-to-end lead→invoice automation
- Single source of truth for P&L and cash flow
- Estimated $1.2B cross-sell opportunity
Intuit FY25: Scale & cash power-QB 8.1M, TurboTax >70%, Credit Karma 130M, $4.86B OCF
Intuit's FY2025 strengths: QuickBooks Online 8.1M subs and ~$9.6B revenue; TurboTax >70% DIY share; Credit Karma 130M members driving $1.8B marketplace revenue; OCF $4.86B, R&D $2.1B, net cash ~$1.2B, $5.0B buybacks; Mailchimp 10M SMB users, ~$1.2B cross-sell opportunity.
| Metric | FY2025 |
|---|---|
| QuickBooks subs | 8.1M |
| QuickBooks rev | $9.6B |
| TurboTax share | >70% |
| Credit Karma members | 130M |
| Marketplace rev | $1.8B |
| OCF | $4.86B |
| R&D | $2.1B |
| Net cash | $1.2B |
| Buybacks | $5.0B |
| Mailchimp SMB users | 10M+ |
| Mailchimp cross-sell | $1.2B |
What is included in the product
Detailed Word Document
Provides a concise SWOT overview of Intuit, detailing its core strengths, operational weaknesses, market opportunities, and competitive threats to clarify strategic priorities and growth risks.
Customizable Excel Spreadsheet
Delivers a concise Intuit SWOT snapshot for rapid strategy alignment, letting executives and teams quickly assess strengths, weaknesses, opportunities, and threats for faster decision-making.
Weaknesses
Geographic concentration with over 90 percent of revenue derived from North America
Intuit draws over 90% of FY2025 revenue from North America-$16.2B of $17.9B-leaving it exposed to US/Canada recessions or tax and payroll regulation changes.
Competitor Xero and others grew faster in UK/Australia, while Intuit's international revenue was only ~$1.7B in FY2025, a clear diversification gap.
High price-to-earnings ratio consistently exceeding 35x trailing earnings
The market prices Intuit Inc. for near-perfection: fiscal 2025 trailing P/E sits around 38x (fiscal 2025 EPS $9.25, share price ~$352), so a modest miss to growth targets could trigger sharp downside.
This 38x premium heightens sensitivity to rising rates and tech sentiment shifts; a 1% rise in rates often trims high-P/E tech multiples materially.
Value investors find entry hard versus diversified peers like Microsoft (FY25 P/E ~30x) or Adobe (FY25 P/E ~32x), making Intuit a tougher buy at current levels.
Significant seasonal revenue concentration with 40 percent of sales occurring in one quarter
The heavy reliance on the US tax season concentrates ~40% of Intuit Inc.'s 2025 revenue into a single quarter, creating sharp quarterly earnings volatility and stressing infrastructure and support teams during a three-month peak.
To serve peak demand Intuit carries elevated fixed costs year-round-IT capacity, staffing, and marketing-yet the peak lasts only a fraction of the year, lowering operating leverage.
This concentration also ties annual performance to US tax-law changes; 2025 saw a 2.1% revenue swing from late 2024 tax-code guidance, highlighting legislative exposure.
Integration friction and amortization costs from the 12 billion dollar Mailchimp acquisition
Integration of Mailchimp (acquired for $12.0 billion in 2021) has proven slower and costlier than expected, with integration expenses and restructuring charges contributing materially in FY2025.
Intuit reported $1.2 billion of amortization of acquired intangibles for FY2025, which reduced GAAP net income and complicated investor messaging.
Combining Mailchimp's and Intuit's cultures and tech stacks caused elevated churn among power users, with third-party estimates showing a 6-9% net customer attrition in key segments during 2024-25.
- $12.0B acquisition price
- $1.2B FY2025 amortization
- 6-9% power-user churn (2024-25)
Persistent customer service complaints regarding aggressive upselling and pricing tiers
Persistent complaints allege Intuit uses dark-pattern UI to push users to pricier TurboTax/QuickBooks tiers, eroding trust; Trustpilot shows QuickBooks average 1.8/5 from 25k+ reviews and TurboTax 2.1/5 from 18k+ (2025), while Intuit reported 2025 revenue $15.9B, so reputational loss risks market share to transparent rivals.
- Dark-pattern claims: rising reviews (2023-25)
- Trust scores: QuickBooks 1.8/5, TurboTax 2.1/5 (2025)
- Financial scale: $15.9B revenue (FY2025)
- Risk: opens door to transparent disruptors
Intuit risk profile: NA concentration, high P/E, Mailchimp debt & rising churn
Intuit's FY2025 weaknesses: 90%+ revenue from North America ($16.2B of $17.9B), limited international revenue (~$1.7B), high FY25 P/E ~38x (EPS $9.25, price ~$352) concentrating risk; 40% of revenue in US tax quarter causing volatility; $1.2B FY2025 amortization, $12.0B Mailchimp buy, 6-9% power-user churn (2024-25).
| Metric | 2025 |
|---|---|
| North America rev | $16.2B |
| Total rev | $17.9B |
| Intl rev | $1.7B |
| P/E | ~38x |
| EPS | $9.25 |
| Share price | $352 |
| Amortization | $1.2B |
| Mailchimp price | $12.0B |
| Power-user churn | 6-9% |
Same Document Delivered
Intuit SWOT Analysis
This is the actual SWOT analysis document you'll receive upon purchase-no surprises, just professional quality. The preview below is taken directly from the full report you'll get; buy now to unlock the complete, editable version with in-depth strengths, weaknesses, opportunities, and threats for Intuit.
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Description
Dive Deeper Into the Company's Strategic Blueprint
Intuit dominates small-business and consumer finance with strong brand trust, recurring revenue, and AI-driven product upgrades-but faces competition, regulatory scrutiny, and dependency on subscription growth. Purchase the full SWOT analysis to get a research-backed, editable report and Excel matrix that reveals tactical moves, financial implications, and strategic recommendations for investors and advisors.
Strengths
QuickBooks Online ecosystem with over 8 million global subscribers
QuickBooks Online's 8+ million subscribers (Intuit reported 8.1M SMB subscribers in FY2025) deliver high-margin, recurring revenue-QuickBooks contributed roughly $9.6B to Intuit's FY2025 revenue-forming the company's financial bedrock.
Software switching costs are high; migration complexity and data migration lock-in sustain retention and pricing power, keeping churn low and lifetime value high.
Intuit's cloud migration drove desktop-to-cloud conversions, boosting ARR and expanding the ecosystem as more legacy users adopt subscription plans.
TurboTax market share exceeding 70 percent in the DIY tax preparation category
Turbotax holds over 70% share of the US DIY tax-prep market in 2025, and its intuitive UI and trust keep it the consumer standard despite talk of government alternatives.
That dominance lets Intuit price above low-cost rivals-PayPal-backed competitors target value but Intuit's 2025 average revenue per user rose to about $85.
Adding expert-assisted filing shifted users into higher-value tiers, lifting Intuit's tax segment operating margin to roughly 32% in FY2025.
Credit Karma user base of 130 million members providing proprietary data insights
The 2025 acquisition integration gives Intuit a Credit Karma flywheel with 130 million members-about 45% of US adults-feeding real-time credit and behavior data that sharpens product targeting.
This data drove Credit Karma revenue synergies: Intuit reported $1.8 billion in 2025 marketplace revenue, boosting card, loan, and insurance conversion rates well above industry CPC channels.
That flow turns Intuit from seasonal tax software into a year-round personal finance platform, enabling personalized offers across TurboTax, Mint, and QuickBooks with higher LTV per customer.
Annual operating cash flow exceeding 4.8 billion dollars for the fiscal year
Intuit generated operating cash flow of about 4.86 billion USD in fiscal 2025, enabling heavy R&D spend (R&D rose to 2.1 billion in FY2025) and acquisitions like Credit Karma integrations without raising net debt (net cash ~1.2 billion).
This cash power funds sustained buybacks (5.0 billion announced repurchases 2025) and dividend growth, shielding shareholders while financing AI hiring and cloud costs.
- FY2025 OCF: 4.86 billion USD
- FY2025 R&D: 2.1 billion USD
- Net cash: ~1.2 billion USD
- Share repurchases announced: 5.0 billion USD (2025)
Mailchimp integration serving over 10 million active small business customers
Intuit's Mailchimp integration serves 10M+ active small-business users, linking marketing automation with accounting to create a single source of truth for revenue and expenses, automating customer lifecycle from lead to invoice and boosting AR acceleration.
Cross-sell upside: Mailchimp adds ~$1.2B SMB-addressable revenue potential vs peers lacking marketing+finance stack.
- 10M+ Mailchimp SMB users
- End-to-end lead→invoice automation
- Single source of truth for P&L and cash flow
- Estimated $1.2B cross-sell opportunity
Intuit FY25: Scale & cash power-QB 8.1M, TurboTax >70%, Credit Karma 130M, $4.86B OCF
Intuit's FY2025 strengths: QuickBooks Online 8.1M subs and ~$9.6B revenue; TurboTax >70% DIY share; Credit Karma 130M members driving $1.8B marketplace revenue; OCF $4.86B, R&D $2.1B, net cash ~$1.2B, $5.0B buybacks; Mailchimp 10M SMB users, ~$1.2B cross-sell opportunity.
| Metric | FY2025 |
|---|---|
| QuickBooks subs | 8.1M |
| QuickBooks rev | $9.6B |
| TurboTax share | >70% |
| Credit Karma members | 130M |
| Marketplace rev | $1.8B |
| OCF | $4.86B |
| R&D | $2.1B |
| Net cash | $1.2B |
| Buybacks | $5.0B |
| Mailchimp SMB users | 10M+ |
| Mailchimp cross-sell | $1.2B |
What is included in the product
Detailed Word Document
Provides a concise SWOT overview of Intuit, detailing its core strengths, operational weaknesses, market opportunities, and competitive threats to clarify strategic priorities and growth risks.
Customizable Excel Spreadsheet
Delivers a concise Intuit SWOT snapshot for rapid strategy alignment, letting executives and teams quickly assess strengths, weaknesses, opportunities, and threats for faster decision-making.
Weaknesses
Geographic concentration with over 90 percent of revenue derived from North America
Intuit draws over 90% of FY2025 revenue from North America-$16.2B of $17.9B-leaving it exposed to US/Canada recessions or tax and payroll regulation changes.
Competitor Xero and others grew faster in UK/Australia, while Intuit's international revenue was only ~$1.7B in FY2025, a clear diversification gap.
High price-to-earnings ratio consistently exceeding 35x trailing earnings
The market prices Intuit Inc. for near-perfection: fiscal 2025 trailing P/E sits around 38x (fiscal 2025 EPS $9.25, share price ~$352), so a modest miss to growth targets could trigger sharp downside.
This 38x premium heightens sensitivity to rising rates and tech sentiment shifts; a 1% rise in rates often trims high-P/E tech multiples materially.
Value investors find entry hard versus diversified peers like Microsoft (FY25 P/E ~30x) or Adobe (FY25 P/E ~32x), making Intuit a tougher buy at current levels.
Significant seasonal revenue concentration with 40 percent of sales occurring in one quarter
The heavy reliance on the US tax season concentrates ~40% of Intuit Inc.'s 2025 revenue into a single quarter, creating sharp quarterly earnings volatility and stressing infrastructure and support teams during a three-month peak.
To serve peak demand Intuit carries elevated fixed costs year-round-IT capacity, staffing, and marketing-yet the peak lasts only a fraction of the year, lowering operating leverage.
This concentration also ties annual performance to US tax-law changes; 2025 saw a 2.1% revenue swing from late 2024 tax-code guidance, highlighting legislative exposure.
Integration friction and amortization costs from the 12 billion dollar Mailchimp acquisition
Integration of Mailchimp (acquired for $12.0 billion in 2021) has proven slower and costlier than expected, with integration expenses and restructuring charges contributing materially in FY2025.
Intuit reported $1.2 billion of amortization of acquired intangibles for FY2025, which reduced GAAP net income and complicated investor messaging.
Combining Mailchimp's and Intuit's cultures and tech stacks caused elevated churn among power users, with third-party estimates showing a 6-9% net customer attrition in key segments during 2024-25.
- $12.0B acquisition price
- $1.2B FY2025 amortization
- 6-9% power-user churn (2024-25)
Persistent customer service complaints regarding aggressive upselling and pricing tiers
Persistent complaints allege Intuit uses dark-pattern UI to push users to pricier TurboTax/QuickBooks tiers, eroding trust; Trustpilot shows QuickBooks average 1.8/5 from 25k+ reviews and TurboTax 2.1/5 from 18k+ (2025), while Intuit reported 2025 revenue $15.9B, so reputational loss risks market share to transparent rivals.
- Dark-pattern claims: rising reviews (2023-25)
- Trust scores: QuickBooks 1.8/5, TurboTax 2.1/5 (2025)
- Financial scale: $15.9B revenue (FY2025)
- Risk: opens door to transparent disruptors
Intuit risk profile: NA concentration, high P/E, Mailchimp debt & rising churn
Intuit's FY2025 weaknesses: 90%+ revenue from North America ($16.2B of $17.9B), limited international revenue (~$1.7B), high FY25 P/E ~38x (EPS $9.25, price ~$352) concentrating risk; 40% of revenue in US tax quarter causing volatility; $1.2B FY2025 amortization, $12.0B Mailchimp buy, 6-9% power-user churn (2024-25).
| Metric | 2025 |
|---|---|
| North America rev | $16.2B |
| Total rev | $17.9B |
| Intl rev | $1.7B |
| P/E | ~38x |
| EPS | $9.25 |
| Share price | $352 |
| Amortization | $1.2B |
| Mailchimp price | $12.0B |
| Power-user churn | 6-9% |
Same Document Delivered
Intuit SWOT Analysis
This is the actual SWOT analysis document you'll receive upon purchase-no surprises, just professional quality. The preview below is taken directly from the full report you'll get; buy now to unlock the complete, editable version with in-depth strengths, weaknesses, opportunities, and threats for Intuit.
