HAILIANG EDUCATION PORTER'S FIVE FORCES TEMPLATE RESEARCH
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Detailed Word Document
Tailored exclusively for Hailiang Education, analyzing its position within its competitive landscape.
Customizable Excel Spreadsheet
Hailiang's Porter's Five Forces Analysis allows quick data swaps for current business conditions.
Full Version Awaits
Hailiang Education Porter's Five Forces Analysis
This preview showcases the complete Porter's Five Forces analysis for Hailiang Education. It details competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entrants. The analysis is professionally written, providing insights into the competitive landscape. You're looking at the exact document you will receive instantly after purchasing.
Porter's Five Forces Analysis Template
A Must-Have Tool for Decision-Makers
Hailiang Education faces moderate rivalry, driven by its position in China's competitive private education market. Buyer power is considerable, with parents having diverse choices. The threat of new entrants is a persistent concern, due to relatively low barriers to entry. Substitute threats, like public schools, are present. Supplier power, primarily of educational resources, is moderate.
This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Hailiang Education’s competitive dynamics, market pressures, and strategic advantages in detail.
Suppliers Bargaining Power
Availability of Qualified Teachers
The bargaining power of qualified teachers significantly impacts Hailiang Education. A scarcity of top-tier educators allows them to negotiate higher salaries. In 2024, average teacher salaries increased by 5%, reflecting this dynamic.
Curriculum and Educational Material Providers
Curriculum and educational material providers wield considerable bargaining power. Specialized or in-demand resources, like advanced STEM curricula, allow them to dictate pricing and terms. For example, in 2024, the global e-learning market was valued at $325 billion.
Technology and Infrastructure Providers
The bargaining power of technology and infrastructure providers is significant for Hailiang Education. As of 2024, the global education technology market is valued at over $130 billion, with projected annual growth exceeding 15%. This growth gives providers substantial leverage. Their control over essential software and hardware directly impacts Hailiang's ability to deliver services efficiently, potentially increasing costs.
Real Estate and Facilities
For Hailiang Education, the bargaining power of suppliers in real estate and facilities is a key consideration due to its campus-based model. Landlords in prime educational locations possess strong leverage, affecting rental expenses or property acquisition costs. In 2024, real estate values in China, particularly in areas with high educational demand, remained elevated, potentially increasing operational costs. These costs could influence the company's profitability and expansion strategies.
- Real estate costs in major Chinese cities increased by an average of 5% in 2024.
- Rental rates for educational facilities in desirable areas can be 10-15% higher.
- Property acquisition could involve significant capital expenditure.
- Negotiation skills and location scouting are crucial for cost control.
Ancillary Service Providers
Ancillary service providers, such as transportation and catering, hold supplier power. Their influence hinges on the availability of alternatives in the area. For instance, if Hailiang Education operates in a region with limited transportation options, those suppliers have greater leverage. This can directly impact operational costs.
- In 2024, transportation costs for educational institutions increased by an average of 7%.
- Catering services faced a 5% rise in costs due to inflation.
- The availability of alternative providers varies widely by region.
Bargaining Power Dynamics: A Look at Key Suppliers
Hailiang Education faces supplier bargaining power across multiple fronts. Real estate costs in major Chinese cities increased by an average of 5% in 2024. Ancillary services, like transportation, also wield influence.
| Supplier Category | Impact on Hailiang | 2024 Data |
|---|---|---|
| Real Estate | High; affects operational costs | Avg. 5% increase in major cities |
| Transportation | Moderate; influences costs | Avg. 7% increase |
| Catering | Moderate; affects operating costs | 5% cost increase |
Customers Bargaining Power
High Stakes of Education
Parents and students in China hold considerable bargaining power, given the critical role of education in future prospects. This drives their demand for high-quality educational services and academic achievement. Hailiang Education, like other educational institutions, faces pressure to meet these expectations. In 2024, educational expenditure in China continues to rise, indicating the value placed on education.
Availability of Alternatives
Customers of Hailiang Education can choose from various alternatives. These include public schools, private schools, and tutoring centers. This availability of alternatives strengthens customer bargaining power. For instance, in 2024, the private education market in China saw a 5% shift in student enrollment due to price sensitivity. This means customers can easily switch providers.
Information Availability and Reputation
Parents now have extensive information to compare educational institutions. This includes academic performance, reputation, and pricing. A positive school reputation is crucial for attracting students. In 2024, online reviews significantly influenced enrollment decisions, with over 70% of parents consulting them. Negative feedback can swiftly decrease enrollment rates.
Price Sensitivity
Price sensitivity significantly influences Hailiang Education's dynamics. Parents' varying willingness to pay affects pricing strategies. Some prioritize quality, while others are cost-conscious. This drives competitive pricing pressures. Recent data shows a 5% increase in private school tuition costs in 2024, heightening price sensitivity.
- Rising education costs increase price scrutiny.
- Competitive pricing is crucial for attracting and retaining students.
- Hailiang must balance quality with affordability.
- Price sensitivity affects enrollment and revenue.
Regulatory Environment
Government regulations significantly shape customer bargaining power in private education. Fee caps and program restrictions directly affect service offerings and costs, influencing parents' ability to negotiate. For instance, in 2024, several Chinese provinces implemented stricter controls on private tutoring fees, impacting customer choices. These regulations also affect school quality and available programs. This, in turn, impacts the value proposition for parents.
- 2024: Several Chinese provinces implemented stricter controls on private tutoring fees.
- Fee regulations influence service offerings and costs.
- Regulations impact the value proposition.
Customer Power: Price, Choice, and Reviews
Customers of Hailiang Education possess significant bargaining power. They are informed and have various choices. Their decisions are heavily influenced by price and reputation.
| Aspect | Impact | 2024 Data |
|---|---|---|
| Price Sensitivity | Influences enrollment | 5% tuition increase in private schools |
| Alternatives | Enhance customer choice | 5% enrollment shift due to pricing |
| Reputation Impact | Affects enrollment rates | 70%+ parents consult online reviews |
Rivalry Among Competitors
Presence of Other Private Schools
The private K-12 education sector in China is highly competitive. Hailiang Education faces rivalry from many private schools. This competition demands continuous improvement and differentiation. For instance, in 2024, the sector saw approximately 18,000 private schools.
Competition from Public Schools
Public schools, backed by government funding, pose a substantial competitive threat to Hailiang Education. These schools often offer lower-cost education, appealing to a broad demographic. In 2024, public schools educated the majority of students in China, with approximately 200 million enrolled. Their established reputations, especially in foundational education, are a strong advantage.
Variety of Educational Programs
Hailiang Education faces rivalry in diverse programs. Competition includes specialized curricula and international programs. These attract specific student demographics. For example, in 2024, international school enrollment grew by 10% globally, indicating program importance. Schools also compete on extracurricular activities.
Geographic Concentration
Competitive rivalry intensifies in areas with many private schools and a large student base. Hailiang Education competes regionally across several provinces. This means the company faces localized competition that varies in intensity. Strong regional players can impact market share and pricing strategies.
- Hailiang Education operates in Zhejiang, Jiangsu, and Anhui provinces.
- These provinces have a high concentration of private schools.
- Competition varies based on local demographics and education needs.
- The company faces rivals like New Oriental and Xueda Education.
Brand Reputation and Quality Perception
Schools aggressively compete on brand reputation and the perceived quality of their education. A robust brand is vital, signaling academic excellence and positive results to attract and keep students. In 2024, the global education market was valued at $7.1 trillion. A strong reputation directly impacts enrollment rates and tuition revenue. Schools with better reputations often have higher tuition fees, as seen with top-tier institutions.
- Reputation directly affects enrollment rates.
- High-quality schools often charge higher tuition.
- The global education market was worth $7.1T in 2024.
- Brand strength is a key competitive differentiator.
Competitive Landscape of Private K-12 Education in China
Hailiang Education faces intense competition within China's private K-12 sector, which included approximately 18,000 private schools in 2024. This competition is amplified by public schools, which educate the majority of students. Rivalry extends to specialized programs and regional markets, with provinces like Zhejiang and Jiangsu being particularly competitive.
| Aspect | Details | 2024 Data |
|---|---|---|
| Public School Enrollment | Dominant educational choice | Approx. 200 million students |
| Global Education Market | Overall value | $7.1 trillion |
| International School Growth | Enrollment increase | 10% globally |
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$3.50HAILIANG EDUCATION PORTER'S FIVE FORCES TEMPLATE RESEARCH
What is included in the product
Detailed Word Document
Tailored exclusively for Hailiang Education, analyzing its position within its competitive landscape.
Customizable Excel Spreadsheet
Hailiang's Porter's Five Forces Analysis allows quick data swaps for current business conditions.
Full Version Awaits
Hailiang Education Porter's Five Forces Analysis
This preview showcases the complete Porter's Five Forces analysis for Hailiang Education. It details competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entrants. The analysis is professionally written, providing insights into the competitive landscape. You're looking at the exact document you will receive instantly after purchasing.
Porter's Five Forces Analysis Template
A Must-Have Tool for Decision-Makers
Hailiang Education faces moderate rivalry, driven by its position in China's competitive private education market. Buyer power is considerable, with parents having diverse choices. The threat of new entrants is a persistent concern, due to relatively low barriers to entry. Substitute threats, like public schools, are present. Supplier power, primarily of educational resources, is moderate.
This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Hailiang Education’s competitive dynamics, market pressures, and strategic advantages in detail.
Suppliers Bargaining Power
Availability of Qualified Teachers
The bargaining power of qualified teachers significantly impacts Hailiang Education. A scarcity of top-tier educators allows them to negotiate higher salaries. In 2024, average teacher salaries increased by 5%, reflecting this dynamic.
Curriculum and Educational Material Providers
Curriculum and educational material providers wield considerable bargaining power. Specialized or in-demand resources, like advanced STEM curricula, allow them to dictate pricing and terms. For example, in 2024, the global e-learning market was valued at $325 billion.
Technology and Infrastructure Providers
The bargaining power of technology and infrastructure providers is significant for Hailiang Education. As of 2024, the global education technology market is valued at over $130 billion, with projected annual growth exceeding 15%. This growth gives providers substantial leverage. Their control over essential software and hardware directly impacts Hailiang's ability to deliver services efficiently, potentially increasing costs.
Real Estate and Facilities
For Hailiang Education, the bargaining power of suppliers in real estate and facilities is a key consideration due to its campus-based model. Landlords in prime educational locations possess strong leverage, affecting rental expenses or property acquisition costs. In 2024, real estate values in China, particularly in areas with high educational demand, remained elevated, potentially increasing operational costs. These costs could influence the company's profitability and expansion strategies.
- Real estate costs in major Chinese cities increased by an average of 5% in 2024.
- Rental rates for educational facilities in desirable areas can be 10-15% higher.
- Property acquisition could involve significant capital expenditure.
- Negotiation skills and location scouting are crucial for cost control.
Ancillary Service Providers
Ancillary service providers, such as transportation and catering, hold supplier power. Their influence hinges on the availability of alternatives in the area. For instance, if Hailiang Education operates in a region with limited transportation options, those suppliers have greater leverage. This can directly impact operational costs.
- In 2024, transportation costs for educational institutions increased by an average of 7%.
- Catering services faced a 5% rise in costs due to inflation.
- The availability of alternative providers varies widely by region.
Bargaining Power Dynamics: A Look at Key Suppliers
Hailiang Education faces supplier bargaining power across multiple fronts. Real estate costs in major Chinese cities increased by an average of 5% in 2024. Ancillary services, like transportation, also wield influence.
| Supplier Category | Impact on Hailiang | 2024 Data |
|---|---|---|
| Real Estate | High; affects operational costs | Avg. 5% increase in major cities |
| Transportation | Moderate; influences costs | Avg. 7% increase |
| Catering | Moderate; affects operating costs | 5% cost increase |
Customers Bargaining Power
High Stakes of Education
Parents and students in China hold considerable bargaining power, given the critical role of education in future prospects. This drives their demand for high-quality educational services and academic achievement. Hailiang Education, like other educational institutions, faces pressure to meet these expectations. In 2024, educational expenditure in China continues to rise, indicating the value placed on education.
Availability of Alternatives
Customers of Hailiang Education can choose from various alternatives. These include public schools, private schools, and tutoring centers. This availability of alternatives strengthens customer bargaining power. For instance, in 2024, the private education market in China saw a 5% shift in student enrollment due to price sensitivity. This means customers can easily switch providers.
Information Availability and Reputation
Parents now have extensive information to compare educational institutions. This includes academic performance, reputation, and pricing. A positive school reputation is crucial for attracting students. In 2024, online reviews significantly influenced enrollment decisions, with over 70% of parents consulting them. Negative feedback can swiftly decrease enrollment rates.
Price Sensitivity
Price sensitivity significantly influences Hailiang Education's dynamics. Parents' varying willingness to pay affects pricing strategies. Some prioritize quality, while others are cost-conscious. This drives competitive pricing pressures. Recent data shows a 5% increase in private school tuition costs in 2024, heightening price sensitivity.
- Rising education costs increase price scrutiny.
- Competitive pricing is crucial for attracting and retaining students.
- Hailiang must balance quality with affordability.
- Price sensitivity affects enrollment and revenue.
Regulatory Environment
Government regulations significantly shape customer bargaining power in private education. Fee caps and program restrictions directly affect service offerings and costs, influencing parents' ability to negotiate. For instance, in 2024, several Chinese provinces implemented stricter controls on private tutoring fees, impacting customer choices. These regulations also affect school quality and available programs. This, in turn, impacts the value proposition for parents.
- 2024: Several Chinese provinces implemented stricter controls on private tutoring fees.
- Fee regulations influence service offerings and costs.
- Regulations impact the value proposition.
Customer Power: Price, Choice, and Reviews
Customers of Hailiang Education possess significant bargaining power. They are informed and have various choices. Their decisions are heavily influenced by price and reputation.
| Aspect | Impact | 2024 Data |
|---|---|---|
| Price Sensitivity | Influences enrollment | 5% tuition increase in private schools |
| Alternatives | Enhance customer choice | 5% enrollment shift due to pricing |
| Reputation Impact | Affects enrollment rates | 70%+ parents consult online reviews |
Rivalry Among Competitors
Presence of Other Private Schools
The private K-12 education sector in China is highly competitive. Hailiang Education faces rivalry from many private schools. This competition demands continuous improvement and differentiation. For instance, in 2024, the sector saw approximately 18,000 private schools.
Competition from Public Schools
Public schools, backed by government funding, pose a substantial competitive threat to Hailiang Education. These schools often offer lower-cost education, appealing to a broad demographic. In 2024, public schools educated the majority of students in China, with approximately 200 million enrolled. Their established reputations, especially in foundational education, are a strong advantage.
Variety of Educational Programs
Hailiang Education faces rivalry in diverse programs. Competition includes specialized curricula and international programs. These attract specific student demographics. For example, in 2024, international school enrollment grew by 10% globally, indicating program importance. Schools also compete on extracurricular activities.
Geographic Concentration
Competitive rivalry intensifies in areas with many private schools and a large student base. Hailiang Education competes regionally across several provinces. This means the company faces localized competition that varies in intensity. Strong regional players can impact market share and pricing strategies.
- Hailiang Education operates in Zhejiang, Jiangsu, and Anhui provinces.
- These provinces have a high concentration of private schools.
- Competition varies based on local demographics and education needs.
- The company faces rivals like New Oriental and Xueda Education.
Brand Reputation and Quality Perception
Schools aggressively compete on brand reputation and the perceived quality of their education. A robust brand is vital, signaling academic excellence and positive results to attract and keep students. In 2024, the global education market was valued at $7.1 trillion. A strong reputation directly impacts enrollment rates and tuition revenue. Schools with better reputations often have higher tuition fees, as seen with top-tier institutions.
- Reputation directly affects enrollment rates.
- High-quality schools often charge higher tuition.
- The global education market was worth $7.1T in 2024.
- Brand strength is a key competitive differentiator.
Competitive Landscape of Private K-12 Education in China
Hailiang Education faces intense competition within China's private K-12 sector, which included approximately 18,000 private schools in 2024. This competition is amplified by public schools, which educate the majority of students. Rivalry extends to specialized programs and regional markets, with provinces like Zhejiang and Jiangsu being particularly competitive.
| Aspect | Details | 2024 Data |
|---|---|---|
| Public School Enrollment | Dominant educational choice | Approx. 200 million students |
| Global Education Market | Overall value | $7.1 trillion |
| International School Growth | Enrollment increase | 10% globally |
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Description
What is included in the product
Detailed Word Document
Tailored exclusively for Hailiang Education, analyzing its position within its competitive landscape.
Customizable Excel Spreadsheet
Hailiang's Porter's Five Forces Analysis allows quick data swaps for current business conditions.
Full Version Awaits
Hailiang Education Porter's Five Forces Analysis
This preview showcases the complete Porter's Five Forces analysis for Hailiang Education. It details competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entrants. The analysis is professionally written, providing insights into the competitive landscape. You're looking at the exact document you will receive instantly after purchasing.
Porter's Five Forces Analysis Template
A Must-Have Tool for Decision-Makers
Hailiang Education faces moderate rivalry, driven by its position in China's competitive private education market. Buyer power is considerable, with parents having diverse choices. The threat of new entrants is a persistent concern, due to relatively low barriers to entry. Substitute threats, like public schools, are present. Supplier power, primarily of educational resources, is moderate.
This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Hailiang Education’s competitive dynamics, market pressures, and strategic advantages in detail.
Suppliers Bargaining Power
Availability of Qualified Teachers
The bargaining power of qualified teachers significantly impacts Hailiang Education. A scarcity of top-tier educators allows them to negotiate higher salaries. In 2024, average teacher salaries increased by 5%, reflecting this dynamic.
Curriculum and Educational Material Providers
Curriculum and educational material providers wield considerable bargaining power. Specialized or in-demand resources, like advanced STEM curricula, allow them to dictate pricing and terms. For example, in 2024, the global e-learning market was valued at $325 billion.
Technology and Infrastructure Providers
The bargaining power of technology and infrastructure providers is significant for Hailiang Education. As of 2024, the global education technology market is valued at over $130 billion, with projected annual growth exceeding 15%. This growth gives providers substantial leverage. Their control over essential software and hardware directly impacts Hailiang's ability to deliver services efficiently, potentially increasing costs.
Real Estate and Facilities
For Hailiang Education, the bargaining power of suppliers in real estate and facilities is a key consideration due to its campus-based model. Landlords in prime educational locations possess strong leverage, affecting rental expenses or property acquisition costs. In 2024, real estate values in China, particularly in areas with high educational demand, remained elevated, potentially increasing operational costs. These costs could influence the company's profitability and expansion strategies.
- Real estate costs in major Chinese cities increased by an average of 5% in 2024.
- Rental rates for educational facilities in desirable areas can be 10-15% higher.
- Property acquisition could involve significant capital expenditure.
- Negotiation skills and location scouting are crucial for cost control.
Ancillary Service Providers
Ancillary service providers, such as transportation and catering, hold supplier power. Their influence hinges on the availability of alternatives in the area. For instance, if Hailiang Education operates in a region with limited transportation options, those suppliers have greater leverage. This can directly impact operational costs.
- In 2024, transportation costs for educational institutions increased by an average of 7%.
- Catering services faced a 5% rise in costs due to inflation.
- The availability of alternative providers varies widely by region.
Bargaining Power Dynamics: A Look at Key Suppliers
Hailiang Education faces supplier bargaining power across multiple fronts. Real estate costs in major Chinese cities increased by an average of 5% in 2024. Ancillary services, like transportation, also wield influence.
| Supplier Category | Impact on Hailiang | 2024 Data |
|---|---|---|
| Real Estate | High; affects operational costs | Avg. 5% increase in major cities |
| Transportation | Moderate; influences costs | Avg. 7% increase |
| Catering | Moderate; affects operating costs | 5% cost increase |
Customers Bargaining Power
High Stakes of Education
Parents and students in China hold considerable bargaining power, given the critical role of education in future prospects. This drives their demand for high-quality educational services and academic achievement. Hailiang Education, like other educational institutions, faces pressure to meet these expectations. In 2024, educational expenditure in China continues to rise, indicating the value placed on education.
Availability of Alternatives
Customers of Hailiang Education can choose from various alternatives. These include public schools, private schools, and tutoring centers. This availability of alternatives strengthens customer bargaining power. For instance, in 2024, the private education market in China saw a 5% shift in student enrollment due to price sensitivity. This means customers can easily switch providers.
Information Availability and Reputation
Parents now have extensive information to compare educational institutions. This includes academic performance, reputation, and pricing. A positive school reputation is crucial for attracting students. In 2024, online reviews significantly influenced enrollment decisions, with over 70% of parents consulting them. Negative feedback can swiftly decrease enrollment rates.
Price Sensitivity
Price sensitivity significantly influences Hailiang Education's dynamics. Parents' varying willingness to pay affects pricing strategies. Some prioritize quality, while others are cost-conscious. This drives competitive pricing pressures. Recent data shows a 5% increase in private school tuition costs in 2024, heightening price sensitivity.
- Rising education costs increase price scrutiny.
- Competitive pricing is crucial for attracting and retaining students.
- Hailiang must balance quality with affordability.
- Price sensitivity affects enrollment and revenue.
Regulatory Environment
Government regulations significantly shape customer bargaining power in private education. Fee caps and program restrictions directly affect service offerings and costs, influencing parents' ability to negotiate. For instance, in 2024, several Chinese provinces implemented stricter controls on private tutoring fees, impacting customer choices. These regulations also affect school quality and available programs. This, in turn, impacts the value proposition for parents.
- 2024: Several Chinese provinces implemented stricter controls on private tutoring fees.
- Fee regulations influence service offerings and costs.
- Regulations impact the value proposition.
Customer Power: Price, Choice, and Reviews
Customers of Hailiang Education possess significant bargaining power. They are informed and have various choices. Their decisions are heavily influenced by price and reputation.
| Aspect | Impact | 2024 Data |
|---|---|---|
| Price Sensitivity | Influences enrollment | 5% tuition increase in private schools |
| Alternatives | Enhance customer choice | 5% enrollment shift due to pricing |
| Reputation Impact | Affects enrollment rates | 70%+ parents consult online reviews |
Rivalry Among Competitors
Presence of Other Private Schools
The private K-12 education sector in China is highly competitive. Hailiang Education faces rivalry from many private schools. This competition demands continuous improvement and differentiation. For instance, in 2024, the sector saw approximately 18,000 private schools.
Competition from Public Schools
Public schools, backed by government funding, pose a substantial competitive threat to Hailiang Education. These schools often offer lower-cost education, appealing to a broad demographic. In 2024, public schools educated the majority of students in China, with approximately 200 million enrolled. Their established reputations, especially in foundational education, are a strong advantage.
Variety of Educational Programs
Hailiang Education faces rivalry in diverse programs. Competition includes specialized curricula and international programs. These attract specific student demographics. For example, in 2024, international school enrollment grew by 10% globally, indicating program importance. Schools also compete on extracurricular activities.
Geographic Concentration
Competitive rivalry intensifies in areas with many private schools and a large student base. Hailiang Education competes regionally across several provinces. This means the company faces localized competition that varies in intensity. Strong regional players can impact market share and pricing strategies.
- Hailiang Education operates in Zhejiang, Jiangsu, and Anhui provinces.
- These provinces have a high concentration of private schools.
- Competition varies based on local demographics and education needs.
- The company faces rivals like New Oriental and Xueda Education.
Brand Reputation and Quality Perception
Schools aggressively compete on brand reputation and the perceived quality of their education. A robust brand is vital, signaling academic excellence and positive results to attract and keep students. In 2024, the global education market was valued at $7.1 trillion. A strong reputation directly impacts enrollment rates and tuition revenue. Schools with better reputations often have higher tuition fees, as seen with top-tier institutions.
- Reputation directly affects enrollment rates.
- High-quality schools often charge higher tuition.
- The global education market was worth $7.1T in 2024.
- Brand strength is a key competitive differentiator.
Competitive Landscape of Private K-12 Education in China
Hailiang Education faces intense competition within China's private K-12 sector, which included approximately 18,000 private schools in 2024. This competition is amplified by public schools, which educate the majority of students. Rivalry extends to specialized programs and regional markets, with provinces like Zhejiang and Jiangsu being particularly competitive.
| Aspect | Details | 2024 Data |
|---|---|---|
| Public School Enrollment | Dominant educational choice | Approx. 200 million students |
| Global Education Market | Overall value | $7.1 trillion |
| International School Growth | Enrollment increase | 10% globally |
