CLOUDERA BCG MATRIX TEMPLATE RESEARCH
Unlock Strategic Clarity
Cloudera's BCG Matrix snapshot highlights where its product portfolio sits amid hybrid cloud demand and open-source competition-identifying potential Stars in analytics, Cash Cows in legacy Hadoop offerings, and Question Marks around emerging SaaS services. Understand revenue growth versus market share dynamics and the strategic trade-offs management faces as AI and cloud consolidation reshape the landscape. Purchase the full BCG Matrix for quadrant-level placement, data-driven recommendations, and ready-to-use Word and Excel deliverables to guide investment and product decisions.
Stars
Hybrid Cloud CDP revenue grew 25 percent in 2025
Cloudera Data Platform (CDP) hybrid-cloud revenue rose 25% in fiscal 2025 to $1.25 billion, reflecting enterprise demand to manage data across public and private clouds without single‑cloud lock‑in.
CDP sits as a market leader in a high‑growth segment, with hybrid cloud market CAGR ~22% (2024-2029) and Cloudera expanding share vs. Snowflake and Databricks.
Cloudera increased R&D and sales spend by 18% in 2025, signaling heavy capital allocation to defend and grow CDP against Snowflake and Databricks.
Apache Iceberg integration drives 40 percent increase in lakehouse adoption
Apache Iceberg integration drives a 40% increase in Cloudera lakehouse adoption, helping Cloudera Open Data Lakehouse grow ARR to $1.12B in FY2025 and lift cloud revenue 28% year-over-year.
Standardizing on open table formats enables high-performance analytics on petabyte-scale datasets, attracting enterprise clients like 20 Fortune 500 deals closed in 2025.
Cloudera's leading market share in the open-source table format niche now accounts for 35% of new customer acquisitions, making it a primary growth engine.
Enterprise AI infrastructure revenue expanded by 30 percent year over year
Enterprise AI infrastructure revenue expanded 30% YoY in FY2025 to $312 million as Cloudera positions its platform as the trust layer for Generative AI, emphasizing data governance and provenance.
Demand rose as firms build private LLMs; Cloudera's AI-ready data management tools drove a 42% increase in subscription ARR to $860 million in FY2025.
This Star consumes heavy R&D-R&D spend hit $145 million in FY2025-but it's slated to be the company's backbone going forward.
Public Cloud consumption hours increased 35 percent in fiscal 2025
Cloudera's public cloud consumption hours rose 35% in fiscal 2025, marking a clear inflection from its on-premises roots as usage-based revenue reached $420 million, up 48% YoY, driven by customers shifting workloads to AWS and Azure via Cloudera's control plane.
This rapid migration and recurring consumption imply the cloud unit will likely become Cloudera's primary cash generator as market adoption matures and ARR mix tilts toward usage-based models.
- 35% increase in cloud consumption hours (FY2025)
- Usage-based revenue $420M, +48% YoY (FY2025)
- Major lift from AWS/Azure control-plane integrations
- Signals transition to cloud-led primary cash generator
NVIDIA partnership integration reached 500 major enterprise deployments
NVIDIA partnership integration reached 500 major enterprise deployments, giving Cloudera a de facto monopoly in GPU-accelerated data processing for sectors like genomics and high-frequency trading, driving a 28% YoY revenue uplift in Cloudera's 2025 H1 hybrid cloud bookings.
The alliance opened contracts with 45 genomic centers and 12 HFT firms, cutting compute latency by ~60% and lifting average deal size to $3.2M; the segment leads market share in hardware-software synergy but needs continued marketing spend to sustain growth.
- 500 deployments; 45 genomics centers; 12 HFT firms
- 28% YoY revenue uplift (2025 H1 hybrid cloud)
- ~60% latency reduction; $3.2M average deal size
Cloudera CDP surges: $1.25B hybrid-cloud, ARR $1.12B, AI infra $312M
Cloudera's CDP is a Star: FY2025 hybrid-cloud revenue $1.25B (+25%), ARR $1.12B, cloud usage revenue $420M (+48%), AI infra $312M (+30%); R&D $145M; cloud consumption hours +35%; NVIDIA 500 deployments, avg deal $3.2M.
| Metric | FY2025 |
|---|---|
| Hybrid-cloud revenue | $1.25B (+25%) |
| ARR (lakehouse) | $1.12B |
| Usage revenue | $420M (+48%) |
| AI infra | $312M (+30%) |
| R&D | $145M |
| Cloud hours | +35% |
| NVIDIA deployments | 500 (avg $3.2M) |
What is included in the product
Detailed Word Document
Comprehensive BCG Matrix of Cloudera detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment guidance.
Customizable Excel Spreadsheet
One-page Cloudera BCG Matrix placing each business unit in a quadrant for quick strategic clarity.
Cash Cows
Private Cloud subscription renewals maintained a 95 percent retention rate
Private Cloud subscription renewals maintained a 95 percent retention rate, keeping Cloudera's on‑premise business as a cash cow that generated about $1.2 billion in 2025 revenue and ~48% operating margin, funding experimental AI projects.
Most Fortune 500 firms keep sensitive data on Cloudera's mature infrastructure; this low‑growth, high‑margin segment saw stable ARR of ~$950 million in 2025 and requires minimal incremental marketing spend.
Financial Services sector accounts for 35 percent of total recurring revenue
Financial Services make up 35% of Cloudera's recurring revenue in FY2025-about $420 million of $1.2 billion recurring revenue-driven by multi-year deals with banking and insurance giants who favor Cloudera for compliance and security.
These contracts act as stable annuities, reducing revenue volatility: 92% renewal rates in 2025 kept churn low and cash flow predictable.
We view this as a Cash Cow: high productivity and operating margin (adjusted EBIT margin ~22% in FY2025) with minimal incremental capex needed to sustain revenue.
Shared Data Experience security suite used by 2000 plus global entities
Shared Data Experience (SDX) is the sticky governance layer used by 2,000+ global entities, making it costly for large enterprises to exit the Cloudera ecosystem.
As a mature data-governance product with leading market share, SDX drives high gross margins-Cloudera reported 2025 gross margin of 56.8%-and recurring revenue from enterprise contracts.
SDX provides foundational security that supports premium pricing across Cloudera's suite, helping sustain higher average contract values-enterprise ARR per customer rose to roughly $1.3M in FY2025.
Operational margins improved by 15 percent following 2025 efficiency initiatives
Operational margins improved by 15% in 2025 after efficiency initiatives, raising adjusted operating margin to 28.5% and free cash flow to $520 million, driven by cost cuts in legacy product support since Cloudera's 2019 privatization.
Freed cash is funding debt service-$210 million in interest and principal in 2025-and accelerating investments in high-growth "Star" cloud analytics units.
- Adj. operating margin 2025: 28.5% (+15% pts)
- Free cash flow 2025: $520 million
- Debt service 2025: $210 million
- Reallocated capex to Stars: ~$150 million
Legacy Hadoop support contracts generate 200 million dollars in annual cash flow
Legacy Hadoop support contracts generate $200 million in annual cash flow for Cloudera, as tens of thousands of nodes in 2,300+ global enterprises still run older Hadoop stacks requiring patches and 24/7 maintenance.
Cloudera dominates this declining niche, charging premium fees with minimal competition, yielding ~40% operating margin on this "long tail" revenue as migrations to cloud-native data platforms proceed slowly.
- Annual cash flow: $200,000,000
- Estimated customers: 2,300+ enterprises
- Approx. margin on this line: ~40%
- Market trend: gradual decline as cloud migrations rise
Cloudera: $1.2B Private Cloud, $520M FCF - SDX ARR ~$950M, 48% Margin
Cloudera's cash cows: Private Cloud/SDX drove $1.2B revenue in FY2025 with 48% operating margin and $520M free cash flow; ARR ~$950M (SDX/enterprise), Financial Services ~$420M (35% of recurring), legacy Hadoop $200M at ~40% margin; debt service $210M; reallocated capex ~$150M.
| Metric | 2025 |
|---|---|
| Revenue (Private Cloud) | $1.2B |
| ARR (SDX/Enterprise) | $950M |
| Free Cash Flow | $520M |
| Legacy Hadoop Cash | $200M |
What You See Is What You Get
Cloudera BCG Matrix
The file you're previewing on this page is the final Cloudera BCG Matrix you'll receive after purchase-no watermarks, no demo content-just a fully formatted, analysis-ready report tailored for strategic clarity and professional use.
CLOUDERA BCG MATRIX TEMPLATE RESEARCH
Unlock Strategic Clarity
Cloudera's BCG Matrix snapshot highlights where its product portfolio sits amid hybrid cloud demand and open-source competition-identifying potential Stars in analytics, Cash Cows in legacy Hadoop offerings, and Question Marks around emerging SaaS services. Understand revenue growth versus market share dynamics and the strategic trade-offs management faces as AI and cloud consolidation reshape the landscape. Purchase the full BCG Matrix for quadrant-level placement, data-driven recommendations, and ready-to-use Word and Excel deliverables to guide investment and product decisions.
Stars
Hybrid Cloud CDP revenue grew 25 percent in 2025
Cloudera Data Platform (CDP) hybrid-cloud revenue rose 25% in fiscal 2025 to $1.25 billion, reflecting enterprise demand to manage data across public and private clouds without single‑cloud lock‑in.
CDP sits as a market leader in a high‑growth segment, with hybrid cloud market CAGR ~22% (2024-2029) and Cloudera expanding share vs. Snowflake and Databricks.
Cloudera increased R&D and sales spend by 18% in 2025, signaling heavy capital allocation to defend and grow CDP against Snowflake and Databricks.
Apache Iceberg integration drives 40 percent increase in lakehouse adoption
Apache Iceberg integration drives a 40% increase in Cloudera lakehouse adoption, helping Cloudera Open Data Lakehouse grow ARR to $1.12B in FY2025 and lift cloud revenue 28% year-over-year.
Standardizing on open table formats enables high-performance analytics on petabyte-scale datasets, attracting enterprise clients like 20 Fortune 500 deals closed in 2025.
Cloudera's leading market share in the open-source table format niche now accounts for 35% of new customer acquisitions, making it a primary growth engine.
Enterprise AI infrastructure revenue expanded by 30 percent year over year
Enterprise AI infrastructure revenue expanded 30% YoY in FY2025 to $312 million as Cloudera positions its platform as the trust layer for Generative AI, emphasizing data governance and provenance.
Demand rose as firms build private LLMs; Cloudera's AI-ready data management tools drove a 42% increase in subscription ARR to $860 million in FY2025.
This Star consumes heavy R&D-R&D spend hit $145 million in FY2025-but it's slated to be the company's backbone going forward.
Public Cloud consumption hours increased 35 percent in fiscal 2025
Cloudera's public cloud consumption hours rose 35% in fiscal 2025, marking a clear inflection from its on-premises roots as usage-based revenue reached $420 million, up 48% YoY, driven by customers shifting workloads to AWS and Azure via Cloudera's control plane.
This rapid migration and recurring consumption imply the cloud unit will likely become Cloudera's primary cash generator as market adoption matures and ARR mix tilts toward usage-based models.
- 35% increase in cloud consumption hours (FY2025)
- Usage-based revenue $420M, +48% YoY (FY2025)
- Major lift from AWS/Azure control-plane integrations
- Signals transition to cloud-led primary cash generator
NVIDIA partnership integration reached 500 major enterprise deployments
NVIDIA partnership integration reached 500 major enterprise deployments, giving Cloudera a de facto monopoly in GPU-accelerated data processing for sectors like genomics and high-frequency trading, driving a 28% YoY revenue uplift in Cloudera's 2025 H1 hybrid cloud bookings.
The alliance opened contracts with 45 genomic centers and 12 HFT firms, cutting compute latency by ~60% and lifting average deal size to $3.2M; the segment leads market share in hardware-software synergy but needs continued marketing spend to sustain growth.
- 500 deployments; 45 genomics centers; 12 HFT firms
- 28% YoY revenue uplift (2025 H1 hybrid cloud)
- ~60% latency reduction; $3.2M average deal size
Cloudera CDP surges: $1.25B hybrid-cloud, ARR $1.12B, AI infra $312M
Cloudera's CDP is a Star: FY2025 hybrid-cloud revenue $1.25B (+25%), ARR $1.12B, cloud usage revenue $420M (+48%), AI infra $312M (+30%); R&D $145M; cloud consumption hours +35%; NVIDIA 500 deployments, avg deal $3.2M.
| Metric | FY2025 |
|---|---|
| Hybrid-cloud revenue | $1.25B (+25%) |
| ARR (lakehouse) | $1.12B |
| Usage revenue | $420M (+48%) |
| AI infra | $312M (+30%) |
| R&D | $145M |
| Cloud hours | +35% |
| NVIDIA deployments | 500 (avg $3.2M) |
What is included in the product
Detailed Word Document
Comprehensive BCG Matrix of Cloudera detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment guidance.
Customizable Excel Spreadsheet
One-page Cloudera BCG Matrix placing each business unit in a quadrant for quick strategic clarity.
Cash Cows
Private Cloud subscription renewals maintained a 95 percent retention rate
Private Cloud subscription renewals maintained a 95 percent retention rate, keeping Cloudera's on‑premise business as a cash cow that generated about $1.2 billion in 2025 revenue and ~48% operating margin, funding experimental AI projects.
Most Fortune 500 firms keep sensitive data on Cloudera's mature infrastructure; this low‑growth, high‑margin segment saw stable ARR of ~$950 million in 2025 and requires minimal incremental marketing spend.
Financial Services sector accounts for 35 percent of total recurring revenue
Financial Services make up 35% of Cloudera's recurring revenue in FY2025-about $420 million of $1.2 billion recurring revenue-driven by multi-year deals with banking and insurance giants who favor Cloudera for compliance and security.
These contracts act as stable annuities, reducing revenue volatility: 92% renewal rates in 2025 kept churn low and cash flow predictable.
We view this as a Cash Cow: high productivity and operating margin (adjusted EBIT margin ~22% in FY2025) with minimal incremental capex needed to sustain revenue.
Shared Data Experience security suite used by 2000 plus global entities
Shared Data Experience (SDX) is the sticky governance layer used by 2,000+ global entities, making it costly for large enterprises to exit the Cloudera ecosystem.
As a mature data-governance product with leading market share, SDX drives high gross margins-Cloudera reported 2025 gross margin of 56.8%-and recurring revenue from enterprise contracts.
SDX provides foundational security that supports premium pricing across Cloudera's suite, helping sustain higher average contract values-enterprise ARR per customer rose to roughly $1.3M in FY2025.
Operational margins improved by 15 percent following 2025 efficiency initiatives
Operational margins improved by 15% in 2025 after efficiency initiatives, raising adjusted operating margin to 28.5% and free cash flow to $520 million, driven by cost cuts in legacy product support since Cloudera's 2019 privatization.
Freed cash is funding debt service-$210 million in interest and principal in 2025-and accelerating investments in high-growth "Star" cloud analytics units.
- Adj. operating margin 2025: 28.5% (+15% pts)
- Free cash flow 2025: $520 million
- Debt service 2025: $210 million
- Reallocated capex to Stars: ~$150 million
Legacy Hadoop support contracts generate 200 million dollars in annual cash flow
Legacy Hadoop support contracts generate $200 million in annual cash flow for Cloudera, as tens of thousands of nodes in 2,300+ global enterprises still run older Hadoop stacks requiring patches and 24/7 maintenance.
Cloudera dominates this declining niche, charging premium fees with minimal competition, yielding ~40% operating margin on this "long tail" revenue as migrations to cloud-native data platforms proceed slowly.
- Annual cash flow: $200,000,000
- Estimated customers: 2,300+ enterprises
- Approx. margin on this line: ~40%
- Market trend: gradual decline as cloud migrations rise
Cloudera: $1.2B Private Cloud, $520M FCF - SDX ARR ~$950M, 48% Margin
Cloudera's cash cows: Private Cloud/SDX drove $1.2B revenue in FY2025 with 48% operating margin and $520M free cash flow; ARR ~$950M (SDX/enterprise), Financial Services ~$420M (35% of recurring), legacy Hadoop $200M at ~40% margin; debt service $210M; reallocated capex ~$150M.
| Metric | 2025 |
|---|---|
| Revenue (Private Cloud) | $1.2B |
| ARR (SDX/Enterprise) | $950M |
| Free Cash Flow | $520M |
| Legacy Hadoop Cash | $200M |
What You See Is What You Get
Cloudera BCG Matrix
The file you're previewing on this page is the final Cloudera BCG Matrix you'll receive after purchase-no watermarks, no demo content-just a fully formatted, analysis-ready report tailored for strategic clarity and professional use.
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Description
Unlock Strategic Clarity
Cloudera's BCG Matrix snapshot highlights where its product portfolio sits amid hybrid cloud demand and open-source competition-identifying potential Stars in analytics, Cash Cows in legacy Hadoop offerings, and Question Marks around emerging SaaS services. Understand revenue growth versus market share dynamics and the strategic trade-offs management faces as AI and cloud consolidation reshape the landscape. Purchase the full BCG Matrix for quadrant-level placement, data-driven recommendations, and ready-to-use Word and Excel deliverables to guide investment and product decisions.
Stars
Hybrid Cloud CDP revenue grew 25 percent in 2025
Cloudera Data Platform (CDP) hybrid-cloud revenue rose 25% in fiscal 2025 to $1.25 billion, reflecting enterprise demand to manage data across public and private clouds without single‑cloud lock‑in.
CDP sits as a market leader in a high‑growth segment, with hybrid cloud market CAGR ~22% (2024-2029) and Cloudera expanding share vs. Snowflake and Databricks.
Cloudera increased R&D and sales spend by 18% in 2025, signaling heavy capital allocation to defend and grow CDP against Snowflake and Databricks.
Apache Iceberg integration drives 40 percent increase in lakehouse adoption
Apache Iceberg integration drives a 40% increase in Cloudera lakehouse adoption, helping Cloudera Open Data Lakehouse grow ARR to $1.12B in FY2025 and lift cloud revenue 28% year-over-year.
Standardizing on open table formats enables high-performance analytics on petabyte-scale datasets, attracting enterprise clients like 20 Fortune 500 deals closed in 2025.
Cloudera's leading market share in the open-source table format niche now accounts for 35% of new customer acquisitions, making it a primary growth engine.
Enterprise AI infrastructure revenue expanded by 30 percent year over year
Enterprise AI infrastructure revenue expanded 30% YoY in FY2025 to $312 million as Cloudera positions its platform as the trust layer for Generative AI, emphasizing data governance and provenance.
Demand rose as firms build private LLMs; Cloudera's AI-ready data management tools drove a 42% increase in subscription ARR to $860 million in FY2025.
This Star consumes heavy R&D-R&D spend hit $145 million in FY2025-but it's slated to be the company's backbone going forward.
Public Cloud consumption hours increased 35 percent in fiscal 2025
Cloudera's public cloud consumption hours rose 35% in fiscal 2025, marking a clear inflection from its on-premises roots as usage-based revenue reached $420 million, up 48% YoY, driven by customers shifting workloads to AWS and Azure via Cloudera's control plane.
This rapid migration and recurring consumption imply the cloud unit will likely become Cloudera's primary cash generator as market adoption matures and ARR mix tilts toward usage-based models.
- 35% increase in cloud consumption hours (FY2025)
- Usage-based revenue $420M, +48% YoY (FY2025)
- Major lift from AWS/Azure control-plane integrations
- Signals transition to cloud-led primary cash generator
NVIDIA partnership integration reached 500 major enterprise deployments
NVIDIA partnership integration reached 500 major enterprise deployments, giving Cloudera a de facto monopoly in GPU-accelerated data processing for sectors like genomics and high-frequency trading, driving a 28% YoY revenue uplift in Cloudera's 2025 H1 hybrid cloud bookings.
The alliance opened contracts with 45 genomic centers and 12 HFT firms, cutting compute latency by ~60% and lifting average deal size to $3.2M; the segment leads market share in hardware-software synergy but needs continued marketing spend to sustain growth.
- 500 deployments; 45 genomics centers; 12 HFT firms
- 28% YoY revenue uplift (2025 H1 hybrid cloud)
- ~60% latency reduction; $3.2M average deal size
Cloudera CDP surges: $1.25B hybrid-cloud, ARR $1.12B, AI infra $312M
Cloudera's CDP is a Star: FY2025 hybrid-cloud revenue $1.25B (+25%), ARR $1.12B, cloud usage revenue $420M (+48%), AI infra $312M (+30%); R&D $145M; cloud consumption hours +35%; NVIDIA 500 deployments, avg deal $3.2M.
| Metric | FY2025 |
|---|---|
| Hybrid-cloud revenue | $1.25B (+25%) |
| ARR (lakehouse) | $1.12B |
| Usage revenue | $420M (+48%) |
| AI infra | $312M (+30%) |
| R&D | $145M |
| Cloud hours | +35% |
| NVIDIA deployments | 500 (avg $3.2M) |
What is included in the product
Detailed Word Document
Comprehensive BCG Matrix of Cloudera detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment guidance.
Customizable Excel Spreadsheet
One-page Cloudera BCG Matrix placing each business unit in a quadrant for quick strategic clarity.
Cash Cows
Private Cloud subscription renewals maintained a 95 percent retention rate
Private Cloud subscription renewals maintained a 95 percent retention rate, keeping Cloudera's on‑premise business as a cash cow that generated about $1.2 billion in 2025 revenue and ~48% operating margin, funding experimental AI projects.
Most Fortune 500 firms keep sensitive data on Cloudera's mature infrastructure; this low‑growth, high‑margin segment saw stable ARR of ~$950 million in 2025 and requires minimal incremental marketing spend.
Financial Services sector accounts for 35 percent of total recurring revenue
Financial Services make up 35% of Cloudera's recurring revenue in FY2025-about $420 million of $1.2 billion recurring revenue-driven by multi-year deals with banking and insurance giants who favor Cloudera for compliance and security.
These contracts act as stable annuities, reducing revenue volatility: 92% renewal rates in 2025 kept churn low and cash flow predictable.
We view this as a Cash Cow: high productivity and operating margin (adjusted EBIT margin ~22% in FY2025) with minimal incremental capex needed to sustain revenue.
Shared Data Experience security suite used by 2000 plus global entities
Shared Data Experience (SDX) is the sticky governance layer used by 2,000+ global entities, making it costly for large enterprises to exit the Cloudera ecosystem.
As a mature data-governance product with leading market share, SDX drives high gross margins-Cloudera reported 2025 gross margin of 56.8%-and recurring revenue from enterprise contracts.
SDX provides foundational security that supports premium pricing across Cloudera's suite, helping sustain higher average contract values-enterprise ARR per customer rose to roughly $1.3M in FY2025.
Operational margins improved by 15 percent following 2025 efficiency initiatives
Operational margins improved by 15% in 2025 after efficiency initiatives, raising adjusted operating margin to 28.5% and free cash flow to $520 million, driven by cost cuts in legacy product support since Cloudera's 2019 privatization.
Freed cash is funding debt service-$210 million in interest and principal in 2025-and accelerating investments in high-growth "Star" cloud analytics units.
- Adj. operating margin 2025: 28.5% (+15% pts)
- Free cash flow 2025: $520 million
- Debt service 2025: $210 million
- Reallocated capex to Stars: ~$150 million
Legacy Hadoop support contracts generate 200 million dollars in annual cash flow
Legacy Hadoop support contracts generate $200 million in annual cash flow for Cloudera, as tens of thousands of nodes in 2,300+ global enterprises still run older Hadoop stacks requiring patches and 24/7 maintenance.
Cloudera dominates this declining niche, charging premium fees with minimal competition, yielding ~40% operating margin on this "long tail" revenue as migrations to cloud-native data platforms proceed slowly.
- Annual cash flow: $200,000,000
- Estimated customers: 2,300+ enterprises
- Approx. margin on this line: ~40%
- Market trend: gradual decline as cloud migrations rise
Cloudera: $1.2B Private Cloud, $520M FCF - SDX ARR ~$950M, 48% Margin
Cloudera's cash cows: Private Cloud/SDX drove $1.2B revenue in FY2025 with 48% operating margin and $520M free cash flow; ARR ~$950M (SDX/enterprise), Financial Services ~$420M (35% of recurring), legacy Hadoop $200M at ~40% margin; debt service $210M; reallocated capex ~$150M.
| Metric | 2025 |
|---|---|
| Revenue (Private Cloud) | $1.2B |
| ARR (SDX/Enterprise) | $950M |
| Free Cash Flow | $520M |
| Legacy Hadoop Cash | $200M |
What You See Is What You Get
Cloudera BCG Matrix
The file you're previewing on this page is the final Cloudera BCG Matrix you'll receive after purchase-no watermarks, no demo content-just a fully formatted, analysis-ready report tailored for strategic clarity and professional use.
